Our Approach

Creativity is Serious Business™

At Pink Pigs Fly, we believe creativity is the foundation of innovation, problem-solving, and adaptability. It’s not just about generating ideas—it’s about transforming them into real, measurable business results. Creativity isn't a talent reserved for a few; it's a skill that can be developed, strengthened, and embedded into organizational strategy.

What We Believe

Creativity is a Business Advantage. It’s not just for artists—it’s essential for solving complex challenges, driving innovation, and staying competitive.

Everyone is Creative. We are all born with creative potential. Organizations thrive when they create environments that encourage curiosity and experimentation.

Creativity is a Process, Not a One-Time Event. Real innovation doesn’t happen in a single brainstorming session—it happens when creativity is woven into the DNA of an organization.

A Culture of Creativity Drives Business Growth. Organizations that foster creativity see higher engagement, stronger problem-solving, and sustainable innovation.

Our Framework: The Seven Pillars of Creative Organizations™

To help organizations embed creativity into their DNA, we developed the Seven Pillars of Creative Organizations™—a proprietary framework that transforms how leaders, teams, and systems support creative thinking. It’s not just about ideas; it’s about measurable, sustainable impact.

Our Process

Shift Mindsets – Creativity starts at the top. We work with leadership to break through limiting beliefs about innovation.

Assess & Strategize – We diagnose your organization’s creative strengths and barriers, then develop a tailored strategy.

Build Creative Capacity – Through interactive workshops and training, we equip teams with the tools and mindset to think differently.

Sustain Innovation – Creativity isn't a one-time initiative; we implement systems that ensure it remains an ongoing competitive advantage.

How We Work

We take a collaborative, research-driven, and practical approach to organizational creativity. Our work is based on evidence-backed methodologies from creativity research, design thinking, and change leadership. Through a mix of executive training, facilitated workshops, and strategic consulting, we help organizations build creative capacity that leads to real, measurable impact.

Explore More

Want to dive deeper? Read our latest insights on creativity and innovation in our [blog]

Ready to make creativity a business advantage? Let’s talk. [Book a Curiosity Call]
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